‘About us’ page
The ‘About us’ page is one of the most important pages of your website. A great ‘about us’ page tells your visitors about the people behind the company and their values. This creates trust and helps you build a connection with a potential customer. Your story also has to clarify how you can help this customer and why they should choose you. In the end, your story should motivate the visitor to take the next step in becoming your customer.
The ‘about us’ page is based on your brand story. The brand story is the core of your whole organisation; it’s the reason why you make products or offer your services. It’s the factor that differentiates you from your competitors.
It’s essential to connect this story to your customers’ needs, so they can see how you can benefit them. And it should always be written in the tone of voice that suits your company.
The ‘about us’ page gives the visitor a unique view behind the scenes, that will convince them of your expertise and trustworthiness. It is therefore important to pay special attention to this page, and have it written or edited by a copywriter.
COCO would love to help you write your brand story. Do you already have a few ideas? Good, we’ll just develop those. Don’t know where to start? We’ll find out during an interview (via email). This way, we’ll devise a story that conveys exactly what your company has to offer.