It may sound harsh, but it’s true: your product does not sell itself. What sells your product is the words that go with it. That oneliner, that tells your reader why your product is special in a glance, and the product description, that makes your reader not want to go without it anymore. And finally, the newsletter that excites the customer every week. These recourses, which are vital to your business, deserve the right attention and expertise. Make them a priority and hire a good copywriter, to write beautiful copy for all your marketing resources.